Senior Conversion Marketing Manager

Job Description: Location: San Mateo, CA and San Francisco, CA About the Role: We are seeking a passionate and driven Senior Manager, Conversion media who is deeply invested in consumer experiences, driving business outcomes and finding new areas of optimization.
This role involves developing and executing strategies that drive conversion rates across all landing pages.
About You: You are passionate about using data to driver insights and build strategies that solve business problems.
You are a critical thinker with the curiosity and willingness to experiment and validate through testing.
You love jumping into data to catch trends, analyze for insights, and ultimately draw insights that inform how we shape our platform.
The Sr.
Manager Conversion Media is a new role for Rakuten Rewards Marketing.
As the Optimization Lead for User Experience for all growth media, you will play a pivotal role in enhancing the effectiveness of our marketing initiatives by optimizing user experiences throughout the customer journey.
You will work closely with cross-functional teams, including marketing, product, design, analytics to ensure that our marketing flows, landing pages, and analytics are aligned with our user-centric approach.
Responsibilities: Develop and execute CRO strategies to increase conversion rates at various stages of the marketing funnel.
Conduct thorough analysis and recommend changes based on data-driven insights.
Continuously improve and optimize the user experience across marketing flows, ensuring that the customer journey is intuitive, engaging, and conversion-focused.
Landing Page Testing: Lead A/B and multivariate testing efforts on landing pages to identify high-performing variations, and implement changes accordingly.
Work closely with the analytics team to set up, track, and report on KPIs for marketing initiatives.
Identify areas for improvement and implement data-driven optimizations.
Collaborate with growth marketing team (Paid Media, SEM, SEO) to understand the user journey, marketing objectives and user personas, ensuring that optimization efforts align with broader marketing goals.
Conduct user research and gather insights to inform optimization strategies.
Use qualitative and quantitative data to make informed decisions.
Maintain clear and up-to-date documentation of all optimization efforts, A/B test results, and findings.
Provide regular reports and insights to stakeholders.
Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
The requirements listed below are representative of the knowledge, skill, and/or ability required.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Strong knowledge of A/B testing, landing page optimization, and web analytics tools.
Experience with tools such as Google Analytics, Optimizely, Adobe Target, or similar platforms.
Proficiency in data analysis, and the ability to make data-driven decisions.
Excellent project management skills, with the ability to prioritize and manage multiple tasks.
Experience of collating data through online surveys, online feedback, session recordings, heatmap, scroll-map, etc.
) to collect insights for improvements.
Knowledge of HTML/CSS and web design principles.
Requirements: Bachelor's degree in marketing, UX design, business, or a related field Minimum 5 years’ marketing experience in optimizing user experiences in a marketing context.
#LI-EP1 Five Principles for Success Our worldwide practices describe specific behaviors that make Rakuten unique and united across the world.
We expect Rakuten employees to model these 5 Shugi Principles of Success.
Always improve, Always Advance - Only be satisfied with complete success - Kaizen Passionately Professional - Take an uncompromising approach to your work and be determined to be the best Hypothesize - Practice - Validate – Shikumika - Use the Rakuten Cycle to succeed in unknown territory Maximize Customer Satisfaction - The greatest satisfaction for our teams is seeing their customers smile Speed!! Speed!! Speed!! - Always be conscious of time - take charge, set clear goals, and engage your team Rakuten provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type.
Rakuten considers applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetic information, protected veteran status, sexual orientation, gender, gender identity or expression, or any other characteristic protected by federal, state, provincial or local laws.
At the time of posting, Rakuten expects the base compensation for this role to be within the range shown below.
Individual compensation will vary based on job-related factors, including the skills, qualifications, and experience of the successful candidate as well as business need and geographic location.
The successful applicant for this role will be eligible for discretionary bonus, health, vision, dental insurance, 401k matching, PTO, Volunteer Time Off (VTO), and other employee benefits as the company implements.
USD $99,306.
00 - $171,612.
00 annually